Which type of ad do you think would be most effective:
- An ad that shows off your product or services features
- An ad that emphasizes the benefits your target customer experiences from using your product or service
- An ad that makes your target customer feel seen and feel something in a way no other business in your industry has done before
My bet is on type 3 and if you have a favourite ad, I’d bet it’s a type 3 ad too.
This is because marketing is about building the connective tissue between your target customer and your business. It’s about relationships, not transactions. It’s about making your customer feel seen and feel something so you can cultivate connection and trust.
The most effective ads showcase what marketing is ultimately about.
