What’s your value proposition?
If asked independently, would all members of your team express a similar value prop?
It’s commonplace for the CEO to see the value prop as A while Engineering sees it as B, Product sees it as C, Marketing sees it as D, and Sales sees it as E.
And what about your customers? Some may see it as F, G, or H, but your team may not even be aligned on who you are seeking to create value for in the first place!
This alphabet soup confusion happens when:
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Your team isn’t clear and aligned on who specifically you seek to serve as customers.
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Your team doesn’t have a shared sense of understanding of your customer and empathy around the problems they’re facing.
As a result, you can’t clearly and succinctly articulate your value prop, so everyone on your team interprets it differently. This isn’t just confusing for your team; it’s confusing for your customers.
Do the work to identify and really get to know your specific customers together as a team. Instead of getting by with alphabet soup, develop a shared language to help your team collectively better understand the value you are creating for your customers.
