Questions for the Unconventional

“What should we do?” “What are we supposed to do?”

For many of us, the seldom-questioned conventions of what we should do and what we’re supposed to do influence many of our behaviours and decisions.

They also constrain us to the status quo.

These constraints are useful if your goal is conventional, but if your goal is innovation, ask yourself these questions instead: “What’s it for?” and “Who’s it for?”

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