Solve for Real Needs, Not Invented Ones

Don't invent needs, solve for real needs

Don’t invent needs.

If you do, you’ll find that your product, service, process, method, business model, or work practice probably isn’t needed.

Invention is not innovation, not until it has been successfully converted into a practical, reliable, and affordable solution.

Invention is the creation of something new, while innovation is the creation of new or better ways of doing valued things that address real needs.

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