“Go big or go home” is exciting and audacious, but not always the best choice approach.
There are times to take the risk to go all in, to jump headfirst into the deep end and do whatever you are doing to the fullest.
There are also times where the best choice approach is to “go small and stay in the game,” to merely dip your toe into the water to test the temperature so you can make a more informed decision before plunging into the deep end.
While innovation often requires speed and audacity, you also need to endure in order to be successful.
When might the best choice approach for you be the less audacious one of conducting a simple toe tester experiment so you can better assess the risk and the opportunity before deciding to go all in?
