It’s hard for people to engage with the value you create if they never collide with it.
Just because you build something that has the potential to create remarkable value for your ideal customer, doesn’t mean they will come.
“If you build it, he will come” makes for a great film, but is a terrible approach when it comes to getting your works into the world.
If you truly want to create value for people and have them engage with your offering, you need to put in the consistent and generous effort to seek them out, share the story of how you can be of service to them, and invite them to act.
Some questions to consider:
→ What signals are you sending out that clearly communicate that the value you are creating is specifically intended for those you seek to serve?
→ How are you reaching out to your ideal customers and showing up in a thoughtful way to earn their attention and trust?
→ What are the ways you are going about telling your story so that it ignites curiosity, creates tension, and inspires action in those you seek to serve?
