Humans have used stories to entertain, teach, inspire, and persuade from time immemorial.
A great story invites us to imagine lives beyond our own.
A great story provokes us to question what’s familiar to us.
A great story can help us make sense of things that otherwise wouldn’t make much sense.
A great story can change how we look at the world.
A great story can even change the world.
The successful adoption of all the newest innovation relies on an ancient technology: storytelling.
