What happens when most new products, services, or offerings are launched?
Nothing.
Nothing happens.
If you build and launch something and don’t tell anyone about it, it’s highly unlikely anyone will ever discover it, let alone buy it.
Building and launching is the starting line, not the finish line.
If you want your product, service, or offering to succeed, you’ve got to prepare for and run the marathon of marketing and sales.
That’s what will make something happen and get you all the way to the finish line.
