Do the hard work so that it’s easy for those you serve to trust in you and your offering, engage, and succeed.
Writing becomes easier to read because people put the hard work into writing and editing well.
A meeting becomes an easier experience for all participants to be present at, engage in, and contribute because facilitators put the hard work into designing and running a purposeful gathering worthy of attention, trust, and contribution.
An app becomes easier to use because the app developers put the hard work into understanding the app users and designing a great experience for them.
A complex topic becomes easier to learn because instructors put in the hard work to make it inviting, exciting, and just the right amount of challenging for learners.
A product or service becomes easier to buy because a company puts in the hard work to build a needed solution, earn customer trust, and streamline the buying process.
Don’t make those you serve do the heavy lift: that’s your job.
