You can learn a lot by understanding your competitors and their products, services, or offerings.
You can learn even more by understanding your competitors’ customers, clients, or users.
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Who are they?
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What are their worldviews, values, fears, and hopes?
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Where are they?
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What problem were they looking to solve?
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How did they learn about your competitor?
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How long until they purchased from your competitor? What was their buying process?
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Why did they choose to hire or buy from your competitor and not someone else?
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How would they feel if they could no longer use your competitor’s products, services, or offerings?
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What’s the main benefit they receive from your competitor’s products, services, or offerings?
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What type of people do they think would benefit most from what your competitor offers?
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How have they been changed because of your competitor’s products, services, or offerings?
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Would they buy from your competitor again? Why or why not?
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Would they recommend your competitor? Why or why not?
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How would they improve your competitor’s products, services, or offerings?
