Less Is More

Less is more - weights on a scale

Value creation isn’t always about adding something new to the mix.

Extraordinary value can be generated through subtraction

Innovation can be a case of less is more when value is created by reducing or removing:

  • Friction
  • Frustration
  • Uncertainty
  • Confusion
  • Clutter
  • Complexity
  • Barriers to access
  • Intermediaries
  • Waste
  • And more…

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