It’s easy to think that more choices equals more freedom, but in practice more choices can be confusing and restraining.
Have you ever spent more time exploring the options on your favourite streaming service versus actually watching what you ultimately selected?
Or perhaps you spent more time deciding what to order from a massive restaurant menu versus actually eating what you at long last chose to order?
Or maybe you’ve felt so bewildered by the choices available to you when going to buy something that you spared yourself by choosing to buy none of them?
It’s a lot harder to choose between 30 options versus 3.
Having to navigate lots of choices can be disorienting. It can amplify uncertainty, disperse attention, reduce confidence, drain us emotionally, and require us to burn unnecessary energy.
When your customers are choosing how to engage with you and your offerings, how do you want them to feel?
Rather than offering lots of choices to your customers, it may be more generous for you to offer a limited number instead.
