Speak to Your Customers, Not Their Personas
Just as the map is not the territory, your customer personas and ICPs are not your customers. Speak to your customers, not their personas.
Lisa Lambert
December 11, 2020
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Succinct and practical insights to propel you from now to next.
Success Is About Who You Know
Knowing the what matters, but it’s not sufficient for success. Success is about who you know.
Lisa Lambert
December 10, 2020
Lisa Lambert
December 9, 2020
A Shared Language Beats Alphabet Soup
Is your value proposition more like alphabet soup or a shared language known by all members of your team?
Lisa Lambert
December 8, 2020
Progress Indicator
Are you making progress towards solving an intractable problem? Your answer to this question is an indicator…
Lisa Lambert
December 7, 2020
Speed Up Slow Motion
If you want to speed up innovation, understand what’s causing slow motion.
Lisa Lambert
December 6, 2020
The Problem with Ticking All the Boxes
Does [blank] tick all the boxes? Maybe that’s the problem.
Lisa Lambert
December 5, 2020
Who and What Systems Are For
When we’re designing systems or enacting systemic change, it’s crucial to remind ourselves what and who systems are for.
Lisa Lambert
December 4, 2020
Lisa Lambert
December 3, 2020
World Explorers
There’s a whole other world out there. That’s easy to forget when we’re immersed in our own, especially when for many of us our spheres have shrunk and our interactions have been reduced this past year.
Lisa Lambert
December 2, 2020
Lisa Lambert
December 1, 2020
Prepare to Be Amazed
You can prepare to be amazed when you’re invited to do so by a magician. Or, you can prepare to be amazed with the everyday things of life and make them more magical.
Lisa Lambert
November 30, 2020
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