What happens when most new products, services, or offerings are launched?
If you had to start from scratch—whether by choice or by circumstance—what would you do?
Do you need to acquire another credential, read another book, or enroll in another workshop, or do you simply need to put your knowledge into practice and do the work?
Are you trying to convince people why they should find value in and be delighted by your offering or innovation? Or are you acknowledging when they aren’t?
Are you communicating at your employees, customers, or audience or communicating with them?
“If you build it, he will come” makes for a great film, but is a terrible approach when it comes to getting your works into the world.
Does your team invest more time and effort working around each other than working together?
If attention leads to trust, then that trust leads to more attention.
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