What would it look like if you approached your downtime like a professional relaxer?
Winning the popularity contest and the hustle for attention is not the same as earning trust and providing meaningful value.
Nonetheless, before choosing the big launch approach, it’s worth considering what your goal is.
Has your brand nurtured your loyal customers’ trust so you have plenty in those moments when you need it most?
The conventional choice might be Option A or Option B, but what if you don’t like either option? Then choose the innovation option.
We tend to apply causal thinking (X causes Y) to most of what we do, but does our complex world really work like that?
When you’re feeling stuck trying to solve a problem, it’s easier to get unstuck when you can get insights into why you’re stuck in the first place.
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