Think about your current product, offering, or service.
Now rethink it.
What if you:
- tailored it for a different target market? E.g. What if you designed it for infants aged 0-12 months from single parent households, or people with disabilities who are assisted by a service dog, or CEOs of sustainable energy companies with $1-5 million in revenue?
- had to produce or deliver it in ⅓ the time?
- had to produce or deliver it at ⅓ the cost?
- had to produce or deliver it at ⅓ the scale? Or 3x the scale? Or 30x? Or 300x?
- charged your customers 3x the current rate? Or 30x?
- had to change your sales model and shift to B2B, or B2C, or B2G?
- could only sell via brick and mortar? Or only e-commerce?
- rethought it with some other constraint?
How might you adapt your product, offering, or service for each scenario?
What insights does this rethink exercise give you to more effectively innovate and better serve your minimum viable audience?
Sometimes getting curious about alternative scenarios and generously rethinking helps us think differently about our current one so we can discover new possibilities.
