The conventional choice might be Option A or Option B, but what if you don’t like either option?
You can choose a different option: you can choose to defy convention and innovate.
Just because everyone else is choosing Option A or Option B, that doesn’t mean there isn’t another option you can explore.
You can choose to take inspiration from elements of Options A and B that you do like and leverage those to innovate.
You can choose the innovation option and do something radically different.
