People seldom get fired for making decisions that can be defended as being logical.
But there’s a difference between making decisions that are easy to defend and making good decisions.
We often assert we’re looking to make the best decision, but what we’re ultimately looking to do is to minimize the risk of making a decision that leads to something bad or worse than the status quo. As a result, we play it safe and make decisions that don’t meander too far from the comfort and familiarity of the present state of affairs.
If you want to break free of the status quo, you’ve got to decide to break the mold and shoulder the risk of possibility.
When you’re in the business of defining the future and pushing the edge of knowledge, logic can be a lagging indicator.
Sometimes, the best decision an innovator can make might not be the most logical, but rather the most imaginative.