Leverage what works.
That means you need to pay attention to what’s working.
- What’s your bestseller?
- What value proposition resonates the most with your customers?
- What are your customers talking about most?
- What features are the most popular?
- Which types of customers do you have the most traction with?
- What types of content are your customers consuming most?
- What channels are driving the most revenue and the shortest sales cycle?
- Where does your team have the most velocity?
- What framework is your team finding to be the most adaptable and functional?
- What process is your team finding to be the most reliable and efficient?
- What partners are the easiest to collaborate with?
- What activities are generating the highest impact?
The list could go on.
What works is a head start.
Find what works and use it to your advantage.