Innovation involves discovering and exploring different paths, including ones that end up leading to nowhere.
Just because you’ve reached a dead end doesn’t necessarily mean you’re off track.
Backtracking is part of the innovation process. As you tread to and from a dead end, you learn more about the terrain.
When you’re blazing the trail, it’s not a direct path to your North Star.
When your goal is innovation, be sure to budget the time, energy, and courage needed to explore paths that may lead to nowhere and to backtrack once you’ve discovered them.
Discovering where not to go helps you carve a better trail to where you want to go.
