It’s exciting to do a big launch and release 5+ new features at once or announce 5+ key improvements.
Intrigue, suspense, and anticipation build in the lead up to launch as people get curious about what is to be revealed. And it’s fun to say, “and there’s more,” in response to cheers and applause.
Nonetheless, before choosing the big launch approach, it’s worth considering what your goal is.
If your goal is to make a big splash, then a big launch might be the way to go.
But if your goal is to drive the uptake of those features or improvements, then you might want to rethink your big launch and explore other approaches.
Often, when we release or announce a bunch of things at once, people latch on to only one of them and forget the rest.
Instead of stockpiling features and improvements for a big launch, you may want to give people a sense that you’re constantly iterating by releasing one at a time on a regular basis.
Dripping out new features and improvements over time can make it more likely for people to adopt each one as they roll out.
