Things usually start at the beginning.
That includes billion-dollar businesses.
While it’s exciting to think about all the people you could help with your product, offering, or service, you’ve got to start with your first ten customers.
If you’ve already reached your first ten customers, congrats! It’s a big accomplishment.
Your first ten customers are crucial to your business: they’re the start of it. They help you test, question, and clarify your own vision so you can better find, reach, and earn the trust of the right people.
Every wildly successful business had its humble beginnings with its first ten customers.
Your first ten customers are key to reaching your next ten customers and then some.
P.S. If you’re interested in diving into this topic further, my friend Conor McCarthy’s new podcast, The First Ten Podcast, is essential listening. A super-skilled business coach and builder himself, Conor also helps other business builders with a step-by-step process to validate their business idea and find their first-ten customers.
